Okehampton drinkers encouraged not to unleash their inner demons
By tinap | Thursday, November 08, 2012, 13:11
A campaign warning people that drinking too much could release their inner demon has been launched across West Devon, including Okehampton.
Drink campaign warns Okehampton drinkers not to 'unleash their demon'
The poster depicts a demon combined with a photograph of a man and a woman and carries the slogan 'Don't let drink unleash your demon'. It is part of campaign aimed at tackling binge-drinking and alcohol-related violence.
The campaign has the full support of West Devon Borough Council and the authority has written to the Borough's pubs, clubs and bars asking landlords to give it their backing.
Point-of-sale posters will be displayed in licensed premises across West Devon, along with beer mats carrying the slogan.
Devon and Cornwall Police Commander for West Devon, Michele Slevin, said: "Alcohol-related violence and anti-social behavior are two of the most prevalent issues communicated to us from our public.
"We have listened to those concerns and together with our partners, we have developed this initiative to ensure confidence and satisfaction levels remain high and violence with injury is the lowest in Devon and Cornwall."
She added: "Our aim is to see people having a safe and enjoyable night out and not one that ends with a negative experience that could ruin their lives."
As part of the campaign, a thought-provoking leaflet has been produced which takes the reader through various stages of a typical night out.
It shows the evening starting with a group of people having fun, but as the night progresses, it culminates in a destructive and negative ending with someone behind bars.
At each stage of the evening, the images depict more of the demon being unleashed.